Privacy Policy – SWISS21

Privacy policy

How we handle data

Privacy policy

How we handle data

When you visit the website (hereinafter referred to as ‘’), information that you enter voluntarily (to create a user account, for example) or which is transferred automatically is processed and stored by us. This data helps us to continuously optimise our services and improve your user experience. We attach a great deal of importance to protecting your data and handling it responsibly. Responsible handling also means that you know what data is collected and how it is processed.

By visiting, you consent to use of data collected about you in accordance with this data protection policy.

1. Operator and controller AG, Weissbadstrasse 8b, 9050 Appenzell (hereinafter referred to as ‘Swiss21’), is the operator of the website accessible at the address and of the associated portal. It is therefore responsible for collecting, processing and handling the data acquired in connection with the use of This data protection policy is an integral part of Swiss21’s General Terms & Conditions.

2. Types and purpose of data collected

Various pieces of data are collected and stored when you visit, register as a user and use the portal.

2.1. Anonymous data

General information is collected when you access or use the portal. This includes information such as the type and version of the web browser you use, the original page of the link you used to access, the date and duration of the visit and the pages visited on our website. This data is collected and processed for statistical purposes.

2.2. Cookies

Cookies are stored on your computer when you use the website. These are small text files that, for example, save default settings for your next visit to make the website more user-friendly and to adapt it to your needs.

Cookies are also placed by third parties. These include Google applications (Analytics, Tag Manager, AdWords, Remarketing) and Freshmarketer. Cookies These cookies are used to display advertising that is tailored to your interests, not only on, but also on third-party websites by means of what is known as ‘retargeting’.

Swiss21 uses only cookies that are deemed necessary. Cookies are automatically accepted by the most frequently used internet browsers. You can prevent this by changing your browser settings. You can remove cookies stored on your device at any time by deleting the temporary internet files. Please note that certain functions will be unavailable to you if you disable cookies. You may therefore be unable to use all the functions offered by to their full extent.

2.3. Personal data

Personal data is all data that either alone or in combination refers to an identified or identifiable person. This includes, for example, your name, address, date of birth, email address, password and IP address, our records of your purchases and the web pages you visit. This data protection policy applies to both historical and future data.

2.4. Data entered for the purpose of using the software

You can enter data voluntarily (hereinafter referred to as ‘usage data’) when using the pages on Swiss21 uses this data to provide the services offered. Swiss21 will be able to view your usage data only if you grant it temporary access to this effect (e.g. for support services).

2.5. Payment details

If you book paid services when using, you can pay for them by credit card. Payrexx components are integrated to process payments. The necessary data is transferred to Payrexx during the payment process. Payrexx’s privacy policy provides information on the nature and use of the information transferred to Payrexx.

2.6. Web analytics tools

Google Analytics

We use what are known as ‘tracking technologies’, such as Google Analytics, to improve and optimise our website. Such tools provide statistics and graphics that provide Swiss21 with information on how is used. Data on how is used is transferred to the server used for this purpose. Depending on the provider of the web analytics tool, the server may also be located abroad. The information generated (including the IP address) may be transferred to and stored on servers in third countries, whereby the IP addresses are anonymised by means of IP anonymisation. If such anonymisation takes place, the IP addresses are changed in such a way that individual information about personal or factual circumstances can no longer be assigned to an identified or identifiable natural person, or it can be assigned to such a natural person only with a disproportionately great effort.

Google is a party to the US Department of Commerce’s ‘Safe Harbor’ agreement concluded with Switzerland and the European Union, and undertakes to comply with the data protection principles set forth therein.

The current link is

Google Analytics Terms of Service

You can disable Google Analytics for display advertising using the ad preferences manager:

You can use browser plugins to prevent the acquisition of the collected data and disable Google Analytics:

You can permanently disable the DoubleClick by Google cookie using this link:

Google Dynamic Remarketing

This website uses the Remarketing function in AdWords. This function is used to reach users who have previously visited the website. This means that ads may be shown if other websites in the Google display network are subsequently visited, or the corresponding keywords are used in the Google search. Google Dynamic Remarketing uses cookies. Information has already been provided about the use of cookies and how to disable them.

Google Dynamic Remarketing

Google Analytics Terms of Service


To improve the user experience, this website uses Freshmarketer, a web analytics service provided by Freshworks. Freshmarketer can be used to measure and evaluate user behaviour (clicks, scroll height, etc.) on websites. Freshmarketer uses cookies on users’ end devices for this purpose and can store data, such as browser information, operating system, time spent on the site, etc., in an anonymised form. The information generated by cookies about your use of this website is usually transferred to and stored on a server in the US. You can prevent these data processing activities by Freshmarketer by disabling the use of cookies in your web browser’s settings and deleting active cookies. Please note the information provided by the relevant browser manufacturer.

Freshmarketer Terms


To ensure and optimise the quality of our website, we use the Smartlook analytics tool provided by, s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic.

This tool enables anonymised evaluation of use of the website, in which the usage protocols are stored in accordance with the legal provisions and automatically deleted after 30 days.

You will find further information in the Smartlook privacy statement:

You can disable Smartlook’s collection activities by clicking on the following link:


We use the ticket system Zendesk, a customer service platform provided by Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, USA, to process customer enquiries. Necessary data, such as your surname, first name and email address, is transferred to Zendesk for this purpose. You will find more information on data processing by Zendesk at

Social media plugins incorporates plugins from various third-party providers of social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, YouTube). These plugins allow you to share content on social networks. If a plugin appears while you are surfing the website (e.g. the Facebook ‘Like’ button), a connection to this website’s servers is established automatically. Data may be transferred to this third party via If you are logged into this third-party provider’s network at the same time, your visit to our website may be assigned to your network account (e.g. Facebook account). Swiss21 has no influence over the way in which this data is transferred. Please refer to the social media provider’s privacy policy for information about the scope and purpose of its data collection activities and further processing and use of the data, as well as your rights in this regard and possible settings you can make to protect your privacy.

3. Disclosure of data

Your personal data will not be passed on to third parties unless we are obliged to do so by law, or you have given your consent to this effect in accordance with this data protection policy. Affiliated companies of Swiss21 are not considered to be third parties.

3.1. To auxiliary persons or service providers

For the purposes of executing and handling your transactions initiated through, your data may be passed on to auxiliary persons or service providers that we engage for processing purposes. In so doing, we ensure that the personal data transferred is anonymised as far as possible and is used only to the extent of the respective service provision and is not passed on to third parties.

3.2. To make use of third-party offers

If you order offers from third parties through, it may be possible to release certain usage data for the provider. This may be useful, as you would otherwise have to enter this data separately again with this provider. You will be informed of the nature and scope of the data released, and you may grant or refuse release in each case.

3.3. Through interfaces to third-party providers

When you use an interface provided by Swiss21 to a third-party provider, information is exchanged with this provider. For example, if the account is connected to a bank account, banking or financial data will be transferred. By using such an interface, the customer declares that they consent to this data exchange in accordance with the provisions set forth in this data protection policy.

4. Use for advertising purposes

If you agree, your data may be used for marketing purposes. This allows us, for example, to provide you with offers that are tailored to your needs, even from third parties. Groups of customers with similar characteristics can be created for this purpose, whereby the advertisement can be adapted to the customer profile.

You may also subscribe to an electronic newsletter if you wish. You can easily unsubscribe from it at any time. To make the newsletter more useful and interesting for you, Swiss21 will receive a notification confirming which of our emails you open if your device supports this function. If you do not wish to be tracked in this way, you can unsubscribe from the newsletter.

5. Data security

We use suitable technical and organisational security measures to protect the data we have stored about you from manipulation, against partial or complete loss and against unauthorised access by third parties. We continuously improve our security measures in line with technological developments. Our employees and the third parties we engage are obliged to maintain secrecy and to comply with data protection regulations.

Data transfer from the browser to the website and application accessible at is encrypted. However, we cannot assume any liability for the security of online data transfer; during data transfer by email in particular, there is a risk of access by third parties.

Swiss21’s servers are located in a multi-certified data centre in Switzerland that meets the highest security standards.

6. Retention requirement and deletion of data

Swiss21 will retain your data for as long as is necessary or appropriate to comply with applicable laws, or for as long as is necessary to fulfil the purposes for which the data was collected. As soon as the data is no longer needed, it will be deleted in accordance with the General Terms & Conditions.

7. Right of access

Swiss21 will inform you in writing of what data is stored about you. You have the right at any time to assert your data protection rights and to obtain information about your stored data, to correct or amend your personal data, to object to the processing of your personal data or to request that your personal data be deleted. For information about how www.swiss21 collects and processes personal data, please contact us on the following address:

8. Changes to this data protection policy

Swiss21 reserves the right to revise, change or otherwise amend this data protection policy at any time. Any such changes will be published on this page.


Last updated: 26.06.2020